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Smilde Bakery

New structures, new culture, new prospects for the future

The original request from Smilde Bakery's management was to carry out a feasibility scan of the possibilities for merging the activities of the production facility in Mijdrecht with the one in Edam. Could such a move result in significant savings, and would it also leave room for the company to continue growing its market share?


  • Renewed focus on professional and personal development as part of longer-term strategy
  • Systematic operational planning integrated into company culture
  • Base-case financial targets surpassed within two years
  • All conditions created for plant optimization and merger

Concrete results:

  • Improvements in reporting methodologies and company culture
  • Operations more results-oriented and fact-based
  • Original base-case savings targets exceeded by almost 20%
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ARV Group helped us not only to improve our operational processes, but also the way our people fit in and feel about their roles. That has been of crucial importance in preparing Smilde Bakery to meet the challenges to come.
Alex Kruiter, General Manager Smilde Bakery